Managing Your Twitter Ad Budget

The type of campaign you run, its objectives, marketing techniques, and bid amount all contribute to the total costs of your Twitter ad spend. However, the most influential factor of all is the billable actions you achieve through your Twitter ads. Billable actions are the results of an advertisement, such as clicks on a link or followers. Each action is priced based on the competition’s bid, the quality of your ad, and its relevancy to the user’s interests.

Managing Your Twitter Ad Budget you choose, billable actions vary, but you can use the Twitter Advertising Dashboard to see average performance across multiple metrics. This helps you to understand which assets are performing best and what optimisations can drive cost savings.

Twitter offers several bidding options to help you control your ad budget. These include maximum bidding, automatic bid, and target bid. Maximum bidding allows you to set the maximum amount you’re willing to pay for each engagement. Twitter will then optimize your bid to get the best campaign results. Automatic bid automatically optimizes your bid based on your campaign goals, while staying within your budget. Target bidding is available for campaign types that target website visits or followers. Twitter will optimize your bid to achieve an average daily cost that meets or beats your target.

Exploring Twitter Ad Campaign Examples: Inspiration for Your Strategy

Twitter offers three main ad formats, Promoted Tweets, Promoted Trends, and Account Ads. Promoted Tweets are Twitter’s cheapest format, working to a Cost Per Action model. Meanwhile, Promoted Trends are more expensive and rely on a Cost Per Engagement model. Additionally, you can create takeover ads to showcase your products or services on Twitter users’ home timelines or profiles.