Billboards are a classic and iconic form of outdoor advertising. They can be found everywhere and are the most recognized type of OOH media. In fact, a lot of people think that outdoor and billboards are synonymous with one another. However, that’s not quite the case as most companies offering billboards also deliver other forms of OOH media.

APG

APG is an international company that specializes in outdoor advertising. Their work is diverse and impressive. They do everything from developing street furniture and transport ads to billboards. They even have an entire department that focuses on the development of ambient and digital projects. They’re based in Plaisir, Ile-de-France, France and made over $4.3 billion in revenue last year.

Lamar Advertising Company

Founded in 1902, Lamar is one of the largest and most well-known outdoor billboard companies in the world. They have a large network of traditional billboards as well as the fastest-growing digital outdoor network in the United States. Their work with brands like Pandora, Nissan, and Chevrolet has left an impression.

Digital billboards can be a great way to reach specific demographics with targeted messaging. However, the key is to understand that digital is not an ad format that can be measured directly in the same way as other ad formats. Instead, it’s important to know how to use the data from these digital billboards and leverage different proxies to determine effectiveness. For example, it’s important to make sure that you are using the right keywords and leveraging the best creative to optimize your digital billboards.