The average email list contains 1% invalid and closed emails, and this leads to 10% decrease in the deliverability rate. With a good email verification service, your emails are guaranteed to reach the inboxes of genuinely interested subscribers. This increases your chances of conversions and keeps your email marketing campaigns running smoothly.

To verify an email address, email validation software runs a series of checks on the email address itself and on its domain. First, it analyzes the syntax of the email – the user name, the address sign (@), the domain (subdomain) and top-level domain. Then, it compares the email against known blacklists and spam traps. Finally, it pings the mail server to check whether it’s active or not.

Email Verification Service: What to Look for in a Reliable Provider

Using an email verification tool is the best way to keep your mailing lists fresh and clean. It can save you a lot of time and money as well as prevent your emails from reaching the spam folders of your recipients. It can also help you avoid high bounce rates, which will damage your sender’s reputation and lead to reduced delivery rates.

A good email verification service should be GDPR compliant, offer a money-back guarantee, and have a powerful infrastructure that can handle large volumes of email addresses. It should also be able to detect hard and soft bounces, as well as disposable and fake email addresses. You should also look for email verification API integrations and a wide range of file formats that the service supports.